17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. And the first male face of Covergirl brand.
“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl,” wrote James on Instagram. “First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.”
He’ll be the face of “So Lashy!”, the brand’s latest mascara launch. Will also be used in ads and commercials. Scroll below to see his makeup skills.